Data Indexing (Powering Buy It Now)
Using our specially designed web indexing tool, our retailer product database is updated every 30 minutes. The result is a massive reduction in incorrect information that can lead to dead links. This is of paramount importance at peak trading times when prices can change over 3 times a day.
While there are other Buy It Now solutions available in the market through a number of other companies, the common theme is that they solely rely on the feeds that are provided by the retailers. This means that only the products retailers choose to promote on their feed will match with your site. This difference is highly significant. Retailers will push products for their own advantage, for example promoting those with higher profit margin or to shift excess stock. The typical retailer feed is less that 75% of the retailers product listings and tends not to include new and end of line products.
As we collect the data using our own technology, our product matching is not limited to the products listed on the retailers feed. The result is that we will offer significantly increased penetration into your retail partner site.
Reporting and Metrics
As the old adage says, ‘knowledge is power’, if you have up to date knowledge and analytics reporting Key Performance Indicators in real time, your sales and marketing teams can make intelligent, calculated decisions.
E-Tale delivers built in dashboards across our product range. Providing real time information on the indicators important to you, these dashboards ensure your data is never buried and underutilized in complicated spreadsheets.
This includes the following benefits to help you forecast and improve performance:
- Get a real time view of your retail partners’ websites.
- Measure, manage and improve user experience.
- Monitor lead conversion and web site metrics.
- Empower everyone with fingertip access to key sales and marketing statistics.
Video Production and Hosting
The quality of your videos is extremely important to us. That is why we employ our in house video production staff and maintain a fully equipped digital studio. With many years experience in both digital and traditional broadcast, we provide the expertise needed from start to finish on your video project.
From planning to scripting, post production and hosting, E-Tale provide a comprehensive and bespoke package allowing you total control over your video content.
Our digital studio is fully equipped with the latest technology. We have High Definition cameras, Teleprompters and lighting rigs to capture the highest quality footage. With a full Apple editing suite, changes can be made promptly and by our own staff rather than waiting for it to be contracted out. Our technology enables the latest video encoding techniques, keeping your file sizes low without ever compromising on quality.
As you would expect, we can provide the finished video in a variety of formats- DVD, Flash Video, QuickTime, Windows Media, Real Player or Video Podcast format, so you can make the most of your videos.