Data Indexing (Powering Buy It Now)

Using our specially designed web indexing tool, our retailer product database is updated every 30 minutes. The result is a massive reduction in incorrect information that can lead to dead links. This is of paramount importance at peak trading times when prices can change over 3 times a day.

While there are other Buy It Now solutions available in the market through a number of other companies, the common theme is that they solely rely on the feeds that are provided by the retailers. This means that only the products retailers choose to promote on their feed will match with your site. This difference is highly significant. Retailers will push products for their own advantage, for example promoting those with higher profit margin or to shift excess stock. The typical retailer feed is less that 75% of the retailers product listings and tends not to include new and end of line products.

As we collect the data using our own technology, our product matching is not limited to the products listed on the retailers feed. The result is that we will offer significantly increased penetration into your retail partner site.

Reporting and Metrics

As the old adage says, ‘knowledge is power’, if you have up to date knowledge and analytics reporting Key Performance Indicators in real time, your sales and marketing teams can make intelligent, calculated decisions.

E-Tale delivers built in dashboards across our product range. Providing real time information on the indicators important to you, these dashboards ensure your data is never buried and underutilized in complicated spreadsheets.

This includes the following benefits to help you forecast and improve performance:

• Get a real time view of your retail partners’ websites.
• Measure, manage and improve user experience.
• Monitor lead conversion and web site metrics.
• Empower everyone with fingertip access to key sales and marketing statistics.