What is the problem?
While many businesses have understood the potential of social media, it is almost impossible to calculate what value you extract from your community. It is now widely understood that it’s not the number of people in a community, it’s the quality and engagement that counts.
How does Social Direct help?
By providing your community with an application that gives them the ability to browse your product catalogue and a mechanism to purchase, you will be able to calculate an exact ROI and then track the performance of your social media efforts, against the actual revenue generated.
Features of Social Direct
You control the order in which retailers appear within the Social Connect platform. This can be done either at product or category level. Typically customers use the following ways to order the retail results:
- Price Order.
- Stock Level Order.
- By Approved online dealers only.
- Random Order.
The Social Connect platform is delivered from our servers directly into a chosen Facebook profile page. We will work with you to ensure that the functionality sits seamlessly within your brand guidelines.
With the number of retailers online growing every day, we know that many brands now use an approved online dealer program. With our control panel you can turn retailers on or off instantly and in real time. This way you can reward retailers who support your brand values and customer proposition.
Reporting and measurement is an integral part of our technology solution. Monthly reports are provided to our clients that include:-
- Revenue generated by retailer.
- Revenue generated per product.
- Revenue generated per product group.
- Average value of transactions.
- Total revenue generated from “Social Connect” program.
No Dead Links
With E-Tale's technology your customers are only one click away from the “add to basket” icon on an approved retailers website. We check every link on our system, every 15 minutes. This greatly reduces the risk of linking to a dead link exponentially. If we detect a broken link our system will correct this within moments.