What is the problem?
While the level of video on retail websites has dramatically increased over the past few years, it is still far more common for people to use product description (Text) to explore products features. Most video content is accessed from a separate button on the product page normally called "play video" or "watch video." The result of this is that less than 10% of the traffic engages with the video. Is this because the hunger for video is not there or simply that the user doesn't know it's there?
How does In-Text Video help?
We provide our clients with one single piece of code that is implemented on every page of their site. Our technology platform then looks for keywords that can be associated with video content within a video library. The keywords that have relevant video will then change colour and display 2 underlining strikes. When a user hovers over the word they will be informed that a video is available to watch. This technology creates a truly harmonious experience for a user looking to engage with both text and video content.
Features of In-Text Video
High Definition (HD) Video Production
Using the latest technology, we are able to produce and deliver HD quality video content, without an HD price tag. This is achieved by a combination of cutting edge video compression rates mixed with some in house video mastery.
"Real Time" and "Client Controlled" platform
As we all know, online retailing relies on you being able to respond to change. With this in mind, our clients have access to all of the data displayed within the video guided selling tool. This includes:-
- Allocation of Keywords
- Pre/Post Videos
- Design elements
- Management of 3rd party advertising
3rd Party Advertising
In-Text video offers an opportunity for you to promote certain products or brands within your In-Text videos. You may wish to monetize these videos by offering them as a marketing spot for partner brands to demonstrate their authority within a specific area of expertise.
Quick and relevant videos
As the videos are very specific to the keyword, we are able to ensure that the videos are very short and relevant. We typically aim to keep each video within a 30 second time limit. This way the user only engages with content that they have specifically shown an interest in.
With the dramatic increase in online marketing activities, demonstrating the Return on Investment (ROI) on activity is critical. We give our clients live access to all the metrics collected from the use of the video guided application. This includes unique users, engagement time and even the use of social media activity. As well as the data being available as part of the online tool, we also allow our clients to export the data for use in spreadsheets, reports and presentations.