What is the problem?
For many years manufacturers have provided their customers with information on where they can purchase products online. However, as the online market has grown, this has become an impossible operation to administer! Often, manufacturers do not have a mechanism to review the effectiveness these systems have in terms of how many of these leads are converting into sales revenue.
Once a customer has spent time on your website, researched your products and finally chosen the product they want to purchase, they are typically sent back into the online world looking for someone to complete the transaction with.
This puts your potential customer at risk from either purchasing from a non-reputable retailer, or being tempted away to a competitor’s deal of the day. Overall, it is clear that this method is not only prone to low conversion rates but also gives the user a very poor customer journey.
This is where our Where To Buy Solution comes in...
How does "Where to Buy?" help?
E-Tale's ‘Where to Buy’ technology helps major brands connect customers, who are using their site to research a potential purchase, directly to the relevant product page on a variety of approved retail partners.
Features of Buy it Now (BIN) 1.0
You control the order in which retailers appear within the 'Where to Buy' platform. This can be done throughout your entire site or at either a product or category level. Typically customers use the following ways to order the retail results:-
- Price Order
- Stock Level Order
- By Approved online dealers only
- Random Order
The 'Where to Buy' application is delivered from our servers and is displayed on your pages. Before "go live" we will work with you to ensure that the functionality sits seamlessly within your website structure. This includes matching the font, sizes and colors to the style of your website.
With the number of retailers online growing every day, we know that many brands now use an approved online dealer program. With our control panel you can turn retailers on or off instantly and in real time. This way you can reward retailers who support your brand values and customer proposition.
Reporting and measurement is an integral part of our technology solution. Monthly reports are provided to our clients that include:-
- Revenue generated by retailer.
- Revenue generated per product.
- Revenue generated per product group.
- Average value of transactions.
- Total revenue generated from 'Where to Buy' program.
We are also able to offer additional reports including:-
- Daily availability showing your stock levels in line with the retail community.
- Daily pricing report – A detailed report of who is selling your products, and at what price
- Daily pricing change report – This shows the change in the price, per retailer. This can make very interesting reading
No Dead Links
With E-Tale's technology your customers are only one click away from the "add to basket" icon on an approved retailers website. We check every link on our system, every 15 minutes. This greatly reduces the risk of linking to a dead link exponentially. If we detect a broken link our system will correct this within moments.